CASE STUDY

E‑Commerce Case Study — +420% ROAS

How we transformed a struggling lifestyle accessories brand into a high‑performing, profitable machine using data-driven ads, funnel optimization, and creative revamps.

1. Brand Overview

The brand sells mid‑ticket lifestyle accessories and was facing:

• High CPA with no stable winning audiences

• Weak creatives that were not communicating value

• Zero funnel structure — every campaign targeted everyone

• Inconsistent revenue and difficulty scaling

  
  

  

2. Strategy & Execution

A) Funnel Restructure

• Top of Funnel (awareness + broad)

• Middle of Funnel (engaged viewers & website visitors)

• Bottom of Funnel (cart abandoners & product viewers)

  
  

  
  

  

B) Creative Testing Framework

• 6 new video concepts tested in week one

• UGC + problem–solution style content

• Hook testing to boost 3‑second view rate

  
  

  
  

  

C) Landing Page Optimization

• Added social proof, reviews carousel and trust badges

• Reorganized product hierarchy to reduce bounce rate

• Improved mobile layout for faster load time

  
  

D) Scaling System

• Daily budget scaling based on ROAS thresholds

• Cutting underperforming creatives every 48 hours

• Introducing new audiences every 3–4 days

  
  

3. Results After 60 Days

The brand sells mid‑ticket lifestyle accessories and was facing:

• +420% ROAS across all campaigns

• 188% increase in total purchases

• 34% decrease in CPA

• 3.4x revenue growth compared to previous month

• Retention improved through better remarketing